By  on February 21, 2018

Allison Slater Ray, senior vice president marketing, It Cosmetics, knows full well that “authenticity” is a grossly overused word in marketing speak.

“Maybe it is,” she admitted, echoing an earlier presenter who also acknowledged the importance of brand authenticity. But it’s also the foundation the problem-solution color cosmetics and skin-care brand was built on by Jamie Kern Lima, founder and chief executive officer.

To continue reading this article...

load comments
blog comments powered by Disqus