By  on August 2, 2018

Jan Zijderveld is betting he can make Avon Products Inc. Amazon-proof.

Seven months into his new gig as chief executive officer, Zijderveld is spearheading Avon’s first fast-beauty initiatives, both on the digital and product sides, and working to capture data in order to help the company’s representatives improve their businesses. The model, with reps able to dole out beauty advice to their customers, is what gives Zijderveld the gall to assert that Avon’s model could be Amazon-immune.

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