By  on August 16, 2018

The owner of WetBrush and Bio Ionic, JD Beauty Group, has acquired curl brand Ouidad.

Ouidad was one of the original companies dedicated to curl care. The brand’s product lineup includes Advanced Climate Control Defrizzing Conditioner, $24, Curl Quencher Moisturizing Shampoo, $18, and Curl Recovery Whipped Curls Daily Conditioner & Styling Primer, $26. Ouidad is sold through the salon and retail channels, including at Ulta Beauty, Dermstore and Amazon.

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