By  on October 3, 2019

Jen Atkin wants Ouai all over your body — and eventually, your home, too.

The celebrity hairstylist and founder of the popular hair-care brand has been slowly expanding it beyond the hair category for some time. The brand has launched a handful of one-off collaborations, including ones with Summer Fridays and Calpak, and earlier this year added fragrance to its permanent lineup. Upon revealing that the company would bring back the two scents, Melrose Place and North Bondi, for good, Ouai drew a 20,000-person wait list, which contributed to its biggest sales day on its web site since it launched three years ago.

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