Tamara Mellon is welcoming fragrance into the world of Jimmy Choo.
The founder and chief creative officer of Jimmy Choo unveiled the label’s first scent — called simply Jimmy Choo — with a presentation to editors in London on Friday.
“It was really the next natural step,” said Mellon during a question-and-answer session with journalist Colin McDowell. “I’d wanted to do fragrance from the beginning of Jimmy Choo. I want to accessorize a woman completely and fragrance is something a woman wears every day — it goes on her skin.”
The fragrance, created with Inter Parfums and composed by International Flavors & Fragrances perfumer Olivier Polge, is a modern, fruity chypre with green top notes, along with notes of exotic tiger orchid, sweet toffee and Indonesian patchouli. Mellon described the fragrance as “feminine yet empowering, with a lot of sensuality to it.”
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Jimmy Choo will launch worldwide in February with an eau de parfum, along with a body lotion and shower gel. Jimmy Choo will also launch an eau de toilette in selected global markets.
Mellon designed the fragrance’s textured bottle, which she said was inspired by Murano glass. “I wanted something you would be proud to have on your dressing table,” she said. And it’s also Mellon’s image that appears in the ad campaign, shot by photographers Inez van Lamsweerde and Vinoodh Matadin.
“As it’s the first fragrance, I really wanted to emotionally connect with my customer [in the advertising], which is what I’ve always done with Jimmy Choo,” she said.
The launch capped off a busy week for Mellon, who on Wednesday received her OBE, or Officer of the Order of the British Empire honor, from Queen Elizabeth II at Buckingham Palace. “It was exciting and almost surreal,” said Mellon of the experience.