By  on February 6, 2018

LONDON — Josh Wood, the celebrity stylist, has been rethinking the conversation around hair color. His aim is to make it more relevant for modern-day women, and is launching his own brand of temporary and permanent color products.

Many women — with the possible exception of Wood’s high-profile clients such as Elle MacPherson, Kylie Minogue and Kristen McMenamy — are lost when it comes to finding the right color for themselves or covering gray hair, according to Wood. He wants to address those issues and pass on his expertise with a new, digital-first label aimed at empowering women who are coloring their hair at home.

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