By  on December 13, 2017

For Juara’s new social-selling model, the natural skin-care brand is looking to its foundation in Jamu, the herbal healing tradition of Indonesia.

“In Indonesia, the way that the Jamu tradition is passed on is through a local healer in your village, like a neighborhood doctor,” said Metta Murdaya, cofounder of Juara. “They become known in the community as someone you go to for help and someone who knows about wellness, so really our Juara guides are like that because she is our modern-day Jamu woman.”

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