For Juara’s new social-selling model, the natural skin-care brand is looking to its foundation in Jamu, the herbal healing tradition of Indonesia.“In Indonesia, the way that the Jamu tradition is passed on is through a local healer in your village, like a neighborhood doctor,” said Metta Murdaya, cofounder of Juara. “They become known in the community as someone you go to for help and someone who knows about wellness, so really our Juara guides are like that because she is our modern-day Jamu woman.”Calling its representatives “Juara guides,” the company is recruiting customers as brand ambassadors to sell its skin-care products directly to other customers. The brand is scaling back its retail distribution, working with Birchbox, QVC and Credo Beauty, and focusing mainly on the social-selling model in order to give back to its loyal customers.“What we find challenging post-recession is everyone wants to be big, but how do you be big but also feel small and connected to people?” Murdaya continued on why the brand adopted the new selling model. “This is our way to grow, but still maintain a personal feel.”While Juara guides earn a 35 percent commission on their sales, the brand sets no sales quotas or other requirements. Customers can sign up as Juara guides by purchasing one of three starter packs depending on how involved they’d like to be: the basic starter system of five sample-sized products for $75, the plus starter system of seven full-sized products and 25 sample-sized products for $300, or the pro starter system of 17 full-sized products and 50 sample-sized products for $620.“Social selling by definition is very personal,” said cofounder Yoshiko Roth-Hidalgo. “It’s quite different than walking into a store that has hundreds of brands and asking a salesperson responsible for many brands for help, so contrast that to someone that is intimately familiar with a product and tells you that it works really well for them. It’s a much deeper understanding of the product.”Soft-launching the model in October, the brand has recruited 55 Juara guides to serve as beta-testers and expects to bring on 2,900 guides by the end of 2018. Through the model, Murdaya and Roth-Hidalgo hope to empower entrepreneurs and build on the community that they’ve created through their brand.“We realized that this is a great platform to really focus on empowerment, so we’re bringing ordinary people into the fold, people that love the products and feel connected to the brand,” Roth-Hidalgo continued. “We empower [the Juara guides] to spread the word and make Juara their own, not just as a consumer but almost as part of the brand mission.”Industry sources estimate that the social-selling model will earn $3.5 million in its first year and will reach $11 million in its second year.
“I think what’s so interesting about the #MeToo movement and this whole new wave of feminism in general, is that women are finally seeing, ’Oh I can start my own company, oh I can lear to code, oh I can leave my nine-to-five job and do the thing I want to do,” said @brooklyndecker ahead of her @sxsw talk for @createcultivate. The former model took the stage to share wisdom about networking and female-driven entrepreneurship. #wwdeye #sxsw (📷: @jgreenery)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.