For Juara’s new social-selling model, the natural skin-care brand is looking to its foundation in Jamu, the herbal healing tradition of Indonesia.“In Indonesia, the way that the Jamu tradition is passed on is through a local healer in your village, like a neighborhood doctor,” said Metta Murdaya, cofounder of Juara. “They become known in the community as someone you go to for help and someone who knows about wellness, so really our Juara guides are like that because she is our modern-day Jamu woman.”Calling its representatives “Juara guides,” the company is recruiting customers as brand ambassadors to sell its skin-care products directly to other customers. The brand is scaling back its retail distribution, working with Birchbox, QVC and Credo Beauty, and focusing mainly on the social-selling model in order to give back to its loyal customers.“What we find challenging post-recession is everyone wants to be big, but how do you be big but also feel small and connected to people?” Murdaya continued on why the brand adopted the new selling model. “This is our way to grow, but still maintain a personal feel.”While Juara guides earn a 35 percent commission on their sales, the brand sets no sales quotas or other requirements. Customers can sign up as Juara guides by purchasing one of three starter packs depending on how involved they’d like to be: the basic starter system of five sample-sized products for $75, the plus starter system of seven full-sized products and 25 sample-sized products for $300, or the pro starter system of 17 full-sized products and 50 sample-sized products for $620.“Social selling by definition is very personal,” said cofounder Yoshiko Roth-Hidalgo. “It’s quite different than walking into a store that has hundreds of brands and asking a salesperson responsible for many brands for help, so contrast that to someone that is intimately familiar with a product and tells you that it works really well for them. It’s a much deeper understanding of the product.”Soft-launching the model in October, the brand has recruited 55 Juara guides to serve as beta-testers and expects to bring on 2,900 guides by the end of 2018. Through the model, Murdaya and Roth-Hidalgo hope to empower entrepreneurs and build on the community that they’ve created through their brand.“We realized that this is a great platform to really focus on empowerment, so we’re bringing ordinary people into the fold, people that love the products and feel connected to the brand,” Roth-Hidalgo continued. “We empower [the Juara guides] to spread the word and make Juara their own, not just as a consumer but almost as part of the brand mission.”Industry sources estimate that the social-selling model will earn $3.5 million in its first year and will reach $11 million in its second year.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews