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Beauty Inc issue 06/18/2010

Beauty, Sydney-Style

This story first appeared in the June 18, 2010 issue of WWD. Subscribe Today.

 

Echoing Rosemount Australian Fashion Week’s jaw-dropping backdrop of Sydney Harbour Bridge and the Opera House, dramatic hair and makeup unfolded at the summer 2011 collections. Here, the season’s major trends. 

 

 

 

Dark Arts

Designers dabbled with the dark, mystical side of beauty, articulated in intense lip shades, tribal markings and textured appliqués. A head-turning pout in a semimatte plum burgundy was the focal point on Zimmerman’s face, where makeup artist Linda Jefferyes blended MAC’s Lipmix Burgundy and Plum. Black-outlined magenta shades gave the vamps at Romance Was Born an intimidating edge, while ornamented eyebrows had a punk vibe at Saint Augustine, and faces bore mysterious tribal markings at Kirrily Johnston.

 

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Light Show

Luminizers, futuristic metallic foils and next-generation glitters illuminated skin to great effect. Napoleon Perdis devised contrasting versions of the sparkling skin: at Dion Lee, it was an understated, lightreflecting glow, while at Alex Perry, an Arabian princess inspiration propelled Perdis to dust finely milled silvery glitter in a mask shape over the forehead and smoky black eyes.

 

 

 

Beauty Parlor Redux

Appearing as though they just stepped onto the runway from their retro beauty parlor appointment, looks inspired by Mad Men and Tom Ford’s A Simple Man were popular in the forms of coiffed updos, winged black eyeliner and pink lipstick. Jayson Brunsdon’s impeccably groomed belles lounged poolside with a girlish flush from MAC’s Politely Pink lipstick, while voluminous updos made for sharp profiles at Nicola Finetti, where stylist Lance Blanchette said, “The new updo is tight, crisp with a sense of discipline.”

 

 

 

Sunset Down Under

Resembling the intense shades of the Australian outback at dusk, a color scheme of peach, pink and copper eyes and cheeks were popular at multiple shows. Hues ranged from shimmery peachy pink to baked peach bronze to coppery bronzes, often offset by pops of tangy orange, pink and turquoise. “Warm peach and orange tones are not as chalky as pastels and are more flattering for a hazy, soft eye,” said makeup artist Noni Smith for MAC at Camilla and Marc, who mixed MAC pigment powders Neon Orange, Coral and Acid Orange to get the right hue for a soft but zingy effect.

 

 

-Stephanie Epiro

 

 

Next: Elemis rolls out a double-decker spa >>

Beauty On Board


Elemis is giving the term “destination spa” a new meaning. In May, the British skin care brand unveiled a double-decker bus fully kitted out with a SpaPod treatment room and consultation area. Dubbed the Elemis SpaBus, the mobile salon was designed to fete the British skin care brand’s 20th anniversary and is pitching up at music festivals and sporting events around the U.K. through December. “We’re taking Elemis to people in environments where they wouldn’t usually [expect to see the brand],” says Sean Harrington, managing director. The bus offers 15-minute face-and-body treatments, including the Skin Booster facial and the Sole Rescue foot treatment, with prices starting at $15.

 

-Brid Costello

 

 

Next: Tasty tooth care >>

Say Cheese


Dental practice Dawood & Tanner plans to give its patients—and people who don’t frequent its London clinic—something to smile about, with a new dental care line that launched in Boots in May. Dubbed “tooth cleansers” rather than toothpastes, the products are meant to elevate oral hygiene from a mundane task to a beauty regimen. “Teeth are a really important aspect of beauty,” says dentist Susan Tanner, adding she hopes to promote better brushing techniques in Britain. As well as offering traditional Garden Mint and English Peppermint varieties, the tooth cleansers, which costs about $6 for a 100-ml. bottle, also come in Brazilian Lime and Sicilian Lemon flavors.

 

—B.C.

 

 

Next: Finding hair Zen in Berlin >>

From Showbiz to Sheers

 

As a teen, Max Höhn wanted to become an actor, but his mother said he first had to train for a more stable career—hairstylist. “I didn’t want to do it, but I thought, At least I’ll get away from home,” he remembers. The moment he finished, he went off to drama school. But the stress of an actor’s life brought him to Buddhism and it was while chanting for serenity that Höhn kept seeing the same image—a tiny salon with just two chairs, on a quiet Berlin street. After three years of having the vision, he decided to take the cosmic hint, and in 2005 he opened his mini dream shop, which was quickly booked up months in advance. Höhn’s hair Zen has been such a hit he moved to bigger digs in May, where his client list reads like a copy of German Grazia magazine: actors, a TV chef, fashion people. Though he’s styled celeb weddings and red-carpet looks, Höhn is quick to point out he’s not a star hairdresser. “I just love people. I didn’t know this before!” he says, clearly enjoying face-to-face feedback to applause in the dark.  Schröederstrasse 10, 10115 Berlin +49-30-2809-9277

 

—Susan Stone

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