June Leaman, longtime marketing executive at The Estée Lauder Cos., passed away on Nov. 6. She was 93 years old.
Leaman spent over 30 years working at the company, first as a consultant in 1962 before officially joining the company in 1966 as director of creative services. She was later promoted to vice president of creative services and advertising in 1972, senior vice president of creative marketing in 1975 and then named senior vice president of creative advertising and media in 1990. In 1992, Leaman was named senior vice president for creative services.
Leaman is best known for creating the “Color Story,” a seasonal ad campaign that told the story of the Estée Lauder woman who was seen as elegant, well-traveled and an art lover. Many employees close to Leaman believed she based this character on herself. Leonard Lauder, chairman emeritus of The Estée Lauder Cos. described Leaman as a “clear-eyed and soft-spoken genius.”
Before joining The Estée Lauder Cos., Leaman attended Iowa State University and worked at Bergdorf Goodman for eight years. She is survived by her stepson Howard Leaman. A funeral service was held on Nov. 8.