By  on March 21, 2018

“This Is Us” star Justin Hartley hosted a Gillette event Tuesday night at Slate NY in Manhattan where the shaving giant revealed its latest ammunition in the $3.5 billion mass shave category.

The Procter & Gamble-owned brand is doubling down its efforts to maintain its competitive edge in the category where IRI data shows that its blades, cartridges and razors are the market dollar leaders. To gird against the onslaught of subscription services, private labels and competitive innovations, Gillette unleashed five new, or upgraded, products. The quintet dovetails with the company slogan “one size does not fit every man.” Hartley explained, “We’re spoiled by every single product being customized to our wants and our needs and our individual styles. And we figured, that shouldn’t stop with razors.”

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