“This Is Us” star Justin Hartley hosted a Gillette event Tuesday night at Slate NY in Manhattan where the shaving giant revealed its latest ammunition in the $3.5 billion mass shave category.
The Procter & Gamble-owned brand is doubling down its efforts to maintain its competitive edge in the category where IRI data shows that its blades, cartridges and razors are the market dollar leaders. To gird against the onslaught of subscription services, private labels and competitive innovations, Gillette unleashed five new, or upgraded, products. The quintet dovetails with the company slogan “one size does not fit every man.” Hartley explained, “We’re spoiled by every single product being customized to our wants and our needs and our individual styles. And we figured, that shouldn’t stop with razors.”
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion