“This Is Us” star Justin Hartley hosted a Gillette event Tuesday night at Slate NY in Manhattan where the shaving giant revealed its latest ammunition in the $3.5 billion mass shave category.The Procter & Gamble-owned brand is doubling down its efforts to maintain its competitive edge in the category where IRI data shows that its blades, cartridges and razors are the market dollar leaders. To gird against the onslaught of subscription services, private labels and competitive innovations, Gillette unleashed five new, or upgraded, products. The quintet dovetails with the company slogan “one size does not fit every man.” Hartley explained, “We’re spoiled by every single product being customized to our wants and our needs and our individual styles. And we figured, that shouldn’t stop with razors.”To illustrate the point, Hartley and men's grooming expert Adam Gallagher introduced grooming trends shown off by twins who each sported a different look. Among them were Cody and Jacob Hollister and Devin and Jason McCourty, two sets of twins currently on the New England Patriots' roster.The 10 styles ranged from the “chin strap beard” look to “unkempt cool style.” The new products include Gillette 5, with five blades and a front pivot head; Sensor3, a disposable with a refreshing cooling sensation, and Gillette3, a new three blade with a 360-degree Aqua Grip for control even when wet. Two upgraded items are Fusion5 with antifriction blades and a precision trimmer along with Mach3 with blades with a coating to last 15 shaves.Following the grooming fashion show, Hartley discussed his own grooming preferences, his favorite Gillette items and his NCAA Basketball Tournament.WWD: We saw a lot of different looks tonight, what’s yours?Justin Hartley: I hadn’t shaved my face totally clean in about four or five months, so I chose the new Sensor3 Cool this morning because I have sensitive skin. It is fantastic. But I do keep a pretty clean look for the most part because that is what Kevin [his role on NBC’s 'This Is Us'] usually has. We start back up [production on the show] in July.WWD: One of the new products has a handle for control even when wet. Do you shave in the shower?J.H.: Sometimes I do and sometimes I don't. But it [the nonslip grip] is a nice thing because you don’t want it slipping out of your hands when you are shaving in the shower [chuckles].WWD: How long have you been associated with Gillette?J.H.: I’ve been involved with Gillette my whole life — my grandfather uses Gillette; my father uses Gillette, and I use Gillette. It is a personal preference. And when Gillette does something like this — introduces five different products that do something in different ways — it really impresses me. They ask men what they want, they download that information and build the razors. This is a company that’s been doing this and doing it well, but also willing to be like, OK, we’re willing to change it up and do something different.WWD: Is your NCAA bracket busted?J.H.: Totally busted. It was UMBC who beat Virginia and I had Virginia beating Duke, which is not going to happen. The good news is everyone in my groups’ is busted, too.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion