By  on October 5, 2017

Maly Bernstein, vice president of beauty and personal care for CVS Pharmacy, doesn’t like to do anything half-hearted.

That game plan is brought to life at CVS’ beauty department in the new flagship in Times Square. Opened last week, it is one of two of the stores in the chain’s portfolio sporting a massive K-beauty shop-in-shop stocked with 500 South Korean beauty products. That comes on the heels of 100 items added to 2,100 CVS doors last April.

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