By  on November 13, 2012

TOKYO — Kanebo Cosmetics Inc. has been a significant beauty player in its home market of Japan for many years, but only now is it making a serious push to become a global contender.

Kanebo Cosmetics president Masumi Natsusaka, who took the company’s helm during the summer, said the firm really has little choice but to think internationally in light of Japan’s mature market.

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