By  on November 21, 2018

Karolina Kurkova might soon be the Gwyneth Paltrow of the children’s market. The former Victoria’s Secret Angel and mother of two has added wellness entrepreneur to her résumé with Gryph & IvyRose, a children’s wellness line.

“Wellness, it’s a big thing,” said Kurkova. “Adults are already doing it, you see it in supermarket stores, bigger brands are doing it, it’s more accessible. Anyone who is a parent only wants the best of the best for their children. That’s where we’re coming in. We created this brand to offer assistance and alternative solutions and support for parents like me and my partners. We want something different, something that’s cleaner but also has some sort of function and assistance and benefits.”

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