Katie Bayne, the former senior vice president of global sparkling brands at The Coca-Cola Co., is joining The Honest Co.’s board as the company looks to diversify its leadership. Bayne is the second female member and seventh overall member of the board.
“I’m proud to have built a consumer centric brand with a leadership team driven by diversity in thought,” Jessica Alba, The Honest Co. founder and chairperson of the board, said in a statement. “Katie is a strong and inspirational female executive and her strategic expertise will help us further our mission, deepening our connection with consumers on a global scale.”
Bayne’s addition to the board brings in her nearly 30 years working in consumer marketing experiences. During her time at The Coca-Cola Co., she held multiple management positions before taking on the role of chief marketing officer in North America and then president of North America brands. She is heading her own strategic consulting firm, Bayne Advisors.
She has served on the board of directors for three other companies, including Ascena Retail Group, and previously sat on the board for the Atlanta Women’s Foundation.
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The addition of Bayne to The Honest Co.’s board of directors shows the growing effort among beauty companies to increase diversity and inclusivity in the workplace. While beauty is a category primarily marketed for women, the industry still suffers from a gender gap, and consequently a wage gap, in its middle and upper management positions. From the top 20 beauty manufacturers in the WWD Beauty Inc’s Top 100 ranking, there is only one female chief executive officer: Revlon’s Debbie Perelman, who assumed her position this past May. According to Catalyst, a global nonprofit organization formed to improve the workplace for women, companies with a higher representation of women in senior management positions financially outperform companies with fewer women at the top.
“Creating more diversity within our business is critical to executing our strategy,” said Nick Vlahos, ceo of The Honest Co., in a statement. “As we continue to grow and expand into new markets around the world, we need to mirror the communities that we serve within our own operations.”
This June, The Honest Co. received a $200 million investment from L Catterton. The investment has been used primarily to accelerate global growth, including expansion into Europe, and to revamp the brand with new packaging and products.