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Katy Perry is GHD’s New Face

Pop star to appear in ads for hairstyling and appliance brand.

LONDON – Katy Perry has a new gig – as the face of the U.K.-based hairstyling and appliance brand GHD.

Within the next month, Perry will start appearing in print and television adds for GHD, shot by photographer David LaChapelle, and GHD will act as the international tour sponsor for Perry’s “California Dreams 2011” tour that kicked off in Europe last month.

The GHD brand, launched in 2001, is known for its hairstyling appliances, which can be used to both straighten hair and create curls. A complementary line of hair products was added in 2006.

Paul Stoneham, chief executive officer at GHD, stated, “Katy completely embodies GHD’s spirit of female transformation and empowerment, as she is recognized as a cutting-edge style icon unafraid to push fashion and beauty boundaries.”