New Estée Lauder face Kendall Jenner landed her first ad job since signing with the brand in November: a 38-second, black-and-white online film for Lauder’s new Little Black Primer. The product can be used as a base for mascara to make it long-lasting, as a topcoat over mascara to also make it long-lasting, or on its own as a subtle tint of black. It is rolling out now and retails for $24. The film begins appearing on YouTube and today.

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