By  on April 23, 2019

At last, a brand of one’s own. Kendall Jenner has made her first investment in the beauty space, an oral-care brand called Moon.

Jenner and Beach House Group, a Los Angeles-based brand incubator that develops private-label beauty brands for influencers and retailers, worked on the line, which is to launch direct-to-consumer on Wednesday, in Ulta Beauty doors in May and roll out to broader mass retail in the coming months. Beach House Group would not comment on financials, but industry sources estimate that the line, in which Jenner is said to have equity, could do $30 million to $35 million in annual retail sales in its first year.

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