PARIS — A field of 200,000 poppies sprung up in the middle of the Place de la République in Lyon, France, Friday, thanks to Kenzo Parfums. The LVMH Moët Hennessy Louis Vuitton-owned brand — whose symbol is the poppy — has held similarly floral festivities in Paris, Madrid, London and Moscow to promote its Flower by Kenzo women’s fragrance. Passersby were invited to pick the poppies.

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