MILAN — Kirsten Dunst has been tapped as the face of Bulgari’s forthcoming women’s fragrance, Mon Jasmin Noir. The new scent is set to roll out globally starting in April.
Dunst, who will appear on the big screen later this year in an adaptation of Jack Kerouac’s “On the Road,” is slated to make an appearance as guest of honor at the scent’s launch — a “Mediterranean Eden” themed bash — during Milan Fashion Week later this month.
The event, to be held here at the Bulgari Hotel on Feb. 25, will also preview the Italian brand’s new fall-winter 2011-2012 accessories and jewelry collection.
Dunst joins a couple of other big names in the Bulgari universe, including Julianne Moore, who featured in the high jeweler’s jewelry, accessories and eyewear campaign in 2010.
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Also, actor Clive Owen is the face of the Bulgari Man fragrance.
Mon Jasmin Noir is said to be targeted to a younger demographic than Jasmin Noir, its predecessor.
A dinner to mark the launch of Mon Jasmin Noir in the U.S. is scheduled to take place in New York in early March. While Dunst is not confirmed for the U.S. launch soiree, International Flavors & Fragrances perfumer Olivier Polge is expected to attend.