New Kiss app is meant to help choose the right lash. 

The latest in the ongoing launch of beauty apps is designed to help women feel more comfortable with artificial lashes.

Just released from Kiss Products Inc. is Kiss Lash Wardrobe App. It promises to deliver virtual lash trial while also easing the path to purchase.

The fake lash category is expanding at double-digit rates, according to market data, but there is business left on the table from women still hesitant about application.

The Kiss Lash Wardrobe app focuses on making trial easy and accessible to the consumer through a virtual lash application and direct-consumer purchase option. Users first take a selfie and can then navigate up to 50 different Kiss lash styles, including the newest launch, Kiss Lash Couture Faux Mink Collection. The Faux Mink addition was in response to runway trends showcasing real mink lashes — but at a lesser price.

The app allows users to adjust the positioning of the eyelash to fit their eye for the most realistic results.

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“We wanted women to have the ability to find a lash style that best suits her eye shape and desired look in the most convenient way possible,” said Annette DeVita-Goldstein, senior vice president Global Marketing at Kiss Products, Inc. “Kiss Lash Wardrobe converts the consumer experience from trial to purchase in a few quick steps, all from her smartphone.”

After consumers select a style and digitally try on lashes, they can find where-to-purchase information while having the option to purchase through the app from retailer dot-coms.

Kiss Lash Wardrobe features product tutorials and application techniques to help any woman master the Kiss Lash application. “We hope to entice new lash users through this convenient virtual application technique,” said DeVita-Goldstein.

The app is available for free download on the App Store and Google Play.

It has been a busy year for app development with platforms now available to try out everything from lip plumpers to hair colors.

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