The legal kerfuffle over Kardashian Beauty hasn’t stopped Kourtney Kardashian from inking beauty deals. The reality television personality, mom and budding mogul has been named global brand ambassador for the skin-care brand Manuka Doctor.
A relatively unknown entity in the U.S., the two-year partnership with Kardashian will certainly give Manuka Doctor a boost beyond the borders of New Zealand, its home country. She’s expected to promote the brand in digital, in-store and public relations activities across the globe.
In a video on Manuka Doctor’s Web site, Kardashian revealed the brand reached out to her about the ambassador role after she featured it on her app. Known for favoring clean beauty products (she publicly switched away from aluminum-filled deodorants to alternatives such as Lavanila Laboratories’ The Healthy Deodorant), she mentioned Manuka Doctor’s products have been part of her skin-care routine for years.
“It just was like a super organic, perfect fit,” said Kardashian in the video. In a statement, she added, “As fans of my show have seen, I am an advocate of products that use natural ingredients. I am incredibly excited to have this opportunity to work with a brand I believe in and introduce it to people around the world.”
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Manuka Doctor director of marketing Claire Perry said Kardashian’s affinity for the brand and its philosophy of avoiding harsh chemicals to enhance the well-being of its customers made her the ideal choice for global brand ambassador. “Her track record of believing in natural products that are backed by science, along with her position as a pop culture icon and committed mom, makes her incredibly relatable to our consumers,” she stated.
Manuka Doctor’s products, which contain purified bee venom, are found in 12,000 stores worldwide, notably CVS in the U.S. Online, the brand is spotlighting several products as Kardashian’s essentials, including ApiRefine Gold Dust Firming Serum, Brightening Facial Oil and ApiRefine Illusionist Rapid Lift Face Mask.