By  on August 5, 2019

Streetwear and beauty have a thing going on.

The jury’s still out on whether fashion’s streetwear obsession is dying down or heating up, but the delirium is so strong, it has poured over into beauty. Italian streetwear brand GCDS released a beauty line that made its debut at ComplexCon late last year. In January, Puma and Maybelline unveiled a line of streetwear-inspired makeup products, and a few months later, Estée Lauder Cos. Inc. revived its original logo for a collaboration with popular streetwear retailer Kith.

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