By  on August 30, 2018

Kylie Cosmetics is launching in all Ulta Beauty stores and online later this year.

“This brand addition is yet another example of successful, digitally native brands valuing a brick-and-mortar partnership with Ulta Beauty to extend their reach with consumers,” said Ulta chief executive officer Mary Dillon on a call with Wall Street analysts Thursday evening following the release of the retailer’s second-quarter results.

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