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Kylie Jenner Announces Skin-Care Brand on Instagram

Kylie Skin is an entirely new company separate from Kylie Cosmetics, the post revealed.

Kylie Jenner has a second beauty brand in the works.

The reality star turned beauty entrepreneur revealed Friday on Instagram the impending launch of Kylie Skin on May 22.

Information on specific products will be teased on the skin-care brand’s Instagram account @kylieskin, though today’s post says the brand’s assortment will be cruelty-free, vegan, gluten-free, free of paraben and sulfates and “suitable for all skin types.”

The post explains that Kylie Skin is an entirely separate entity from Kylie Cosmetics, Jenner’s makeup brand that shot to popularity for its hard-to-get lip kits.

“Building my makeup line from the ground up has taught me a lot and I’m so blessed with that knowledge to apply to my brand new company! Birthing a whole new team, manufacturing fulfillment etc [sic] separate from my cosmetics line was challenging but we got here!” read Jenner’s Instagram post on Friday afternoon.

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Jenner’s team gave no further comment when reached by WWD.

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This is the second time in a week Jenner’s business has made headlines. On Tuesday, WWD reported that Kylie Cosmetics is said to have had conversations with a range of potential buyers and investors, according to several industry sources. The price tag was said to be in the billions; one source said the company was asking for $3 billion.

“The success of Kylie Cosmetics has been incredible, and with that awareness there will always be some interest. We’re always open to exploring opportunities,” said Kris Jenner, through a spokeswoman.

Industry sources said the business was approached by many strategic buyers after numbers came out in 2017 that showed just how quick the brand’s ascension had been. In its first 18 months, Kylie Cosmetics did $420 million in sales. That growth slowed significantly in 2018, prompting the brand to enter Ulta Beauty, where it sells a range of products in-store, and company executives have credited the brand with drawing in foot traffic.

WWD Beauty Inc reported that Kylie Cosmetics had $360 million in sales for 2018, up 9 percent from 2017.