PARIS — L’Oréal, which already owns 50 percent of Le Club des Créateurs de Beauté, has agreed to acquire the 50 percent share held by Groupe 3 Suisses International, the French beauty giant announced Monday.
Terms of the deal were not disclosed.
Created through a joint venture in 1987 by L’Oréal and Groupe 3 Suisses International, a French catalogue powerhouse, Le Club des Créateurs de Beauté’s business concept was to recruit a half dozen “creators,” three of them French fashion designers, and let them concoct their own beauty brands, then sell the affordably priced products directly to consumers through catalogues. In time, the company began selling online, as well.
Le Club’s main brands include agnès b., Cosmence and Pr. Christine Poelman.
For more, see Tuesday’s issue of WWD.