Lancome is scrubbing up for summer with a new line of five masks and three exfoliants being added to its existing cleanser lines, which were relaunched last year. Each target the needs of a different skin type — products in the Clarte (clarity, in English) line are meant for normal to mixed skin types; products in the Confort (comfort) line are for dry skin, while those in the Controle (control) line are for oily skin.
The new products, which will be launched globally in June, target woman 25 and older and aim to forge a strong link between the products in Lancome’s skin care lineup, according to the company.
Four of Lancome’s existing masks and one exfoliant will be pulled from the brand’s portfolio to make room.
Three exfoliants will be introduced, one for each skin type — Exfoliance Controle, Exfoliance Clarte and Exfoliance Confort. The products come in 100-ml. tubes that retail for $21.
There will also be five masks: Pore Controle, a cleansing, heating mask for oily skin; Hydra Intense, a moisturizing mask and Pure Empreinte, a purifying mask for normal to mixed skin, and Nutri-Riche, a soothing mask, for dry skin. These also come in 100-ml. tubes that will retail for $24.
An additional firming mask for all skin types, called Renergie Intense Lift Masque, will also be available as in a 100-ml. tube that retails for $29.
Executives at Lancome refused to talk numbers, but industry sources estimate the line could do $35 million in retail sales in its first year.
Vichy Laboratories, meantime, will introduce two moisturizers, called Oligo 25, starting in March.
These products, meant to brighten dull complexions, target a new demographic for the brand: women 20-35.
“Products with results that work for that target allow us to initiate new customers into our brand,” said Valerie Ducros, group manager at Vichy, which typically lures women older than 35.
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Industry sources estimate that the line could do $5 million at retail in its first year.
The moisturizers are said to increase microcirculation, giving the skin a rosy hue, and exfoliate, leaving a smooth surface.
Both the Oligo 25 moisturizers come in 50-ml. jars that retail for $13 at current exchange rates in France. There is a gel-cream for normal and mixed skin and a cream for dry skin.
The products will launch in March in Europe and in the U.S. in the beginning of 2003.