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Latest Key Beauty Hires: Ipsy, Monat, Birkenstock Skin Care, Ceramiracle

Ipsy has hired a chief brand officer, and Monat has tapped a chief financial officer.

The beauty industry has recently hosted a handful of key executive moves, including the hiring of Ipsy’s first chief brand officer.

Birkenstock Natural — the skin-care line of the footwear company — has also made a key hire as it looks to expand in the U.S., and direct-selling hair business Monat has hired a chief financial officer as the business continues to experience significant growth.

Birkenstock Natural Skin Care Taps Louise Caldwell as U.S. President

Birkenstock Natural Skin Care has hired Louise Caldwell, a veteran of Revlon, Elizabeth Arden and Drunk Elephant, as U.S. president and general manager.

Caldwell has worked in a variety of consulting roles and in sales positions across several well-known beauty brands, including Nest Fragrances, Revlon, Elizabeth Arden and Drunk Elephant.

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At Birkenstock, the German skin-care brand affiliated with the footwear line, Caldwell is responsible for overseeing expansion to the U.S. market.

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Ceramiracle Hires Former Coty SVP Derek Bowen as President

Latest Key Beauty Hires: Ipsy, Monat, Birkenstock, Ceramiracle
Derek Bowen is now president of Ceramiracle.

Skin-care brand Ceramiracle has hired Derek Bowen as president.

In that role, Bowen will oversee e-commerce development, creative partnerships and revamp product packaging. Ceramiracle makes skin-care and ingestible products, including First Light, a serum inspired by a substance that protects baby skin while in the womb, and Ageless Delight Beauty Chocolate.

Bowen has had several jobs in the beauty and wellness space, including as chief marketing officer and senior vice president and general manager of sports and active nutrition at The Nature’s Bounty Co. Before that, he was senior vice president of marketing for Coty Beauty U.S., where he oversaw brands in cosmetics and fragrance. Earlier in his career, he was at Procter & Gamble, working on Old Spice.

Ipsy Taps Jenna Habayeb as Chief Brand Officer

Latest Key Beauty Hires: Ipsy, Monat, Birkenstock, Ceramiracle
Jenna Habayeb joined Ipsy from a cannabis brand.

Ipsy has hired Jenna Habayeb as its first chief brand officer.

Habayeb will be based in the company’s Santa Monica, Calif., office, where her role will center around Ipsy’s brand story.

Before joining Ipsy, Habayeb held marketing roles at a variety of companies. Most recently, she was chief marketing officer for Canndescent, a cannabis brand. Before that, she was chief marketing officer for Seven For All Mankind, and prior to that, worked in marketing at Splendid.

Monat Hires Marc Juan Lopez as Chief Financial Officer

Latest Key Beauty Hires: Ipsy, Monat, Birkenstock, Ceramiracle
Marc Juan Lopez, chief financial officer of Monat.

Monat, a direct-selling hair-care business, has hired Marc Juan Lopez as chief financial officer.

Lopez was most recently with Mondelēz International, where he worked in a variety of corporate finance positions. Most recently, he was regional finance director for the company’s Latin America division, based in Miami.

At Monat, Lopez will oversee corporate finance during a period when the brand is experiencing rapid growth.

According to WWD Beauty Inc.’s Top 100 report, Monat’s parent company — Alcora Corp. — grew more than 37 percent in 2018, to $434.6 million in net sales. Much of that growth was attributable to Monat, which sells high-end hair products through a network of consultants.