By  on July 8, 2005

NEW YORK — The unbuttoned white shirt could become the de rigueur fashion statement in the beauty industry this November, as the marriage of Tom Ford and Estée Lauder — arguably one of the most anticipated pairings in beauty in years — is consummated with the launch of the Tom Ford for Estée Lauder collection of color cosmetics.

And, while specifics (beyond specialty store distribution, a spring 2006 expansion and a freestanding Tom Ford brand) remain under wraps, Ford is said to be developing his own holiday collection for the company, taking inspiration from packaging and products from the Lauder archives, according to reps. Indeed, the Ford collaboration represents a new era at the venerable beauty giant. Announcing the deal last April, Estée Lauder Cos. chief executive officer William Lauder was the first to admit he hopes Ford can boost not only the business, but the overall image of the brand. “Tom Ford is one of the early 21st-century’s stylemakers,” he said. “He represents an ideal — he has a taste level, and the association between our two brands represents the next phase in the evolution of the Estée Lauder lifestyle and its aspirational image.”

To continue reading this article...

load comments
blog comments powered by Disqus