The baby-care market in the U.S. — which reached $600 million in 2017, according to Kline & Co. data — is undergoing a seismic shift. For starters, the key players have changed. While Johnson & Johnson retains three-fifths of the market share with Johnson’s Baby and Aveeno, Unilever has edged into third position following private-label brands, thanks to the launch of Baby Dove and its acquisition of Sundial Brands, per Kline & Co. Market trends are following what is happening in the facial skin-care category — demand for clean formulations, fragrance-free products and segmentation by skin type, is on the rise. The channel breakdown is shifting too — 20 percent of U.S. baby-care products are sold online, according to TABS Analytics, which is 10 times higher than the online share across all consumer packaged goods categories. Launching baby care is now considered a gateway into e-commerce for established personal-care brands, says a recent Mintel report. As a result, a slew of new brands and products have launched in the past year, fragmenting the market and driving category growth. Kline & Co. predicts a compounded annual growth rate of 2.1 percent in baby care over the next five years, driven primarily by naturals.
Thought bike shorts were going anywhere? Think again. The sporty trend was seen on the spring runways of Fendi, Area, Roberto Cavalli, and Stella McCartney to name some. Tap the link in bio to see what other major trends to expect this coming spring. #wwdfashion
Photographed by @Kukukuba
In a custom Dior dress fit for a supermodel, @karliekloss married her longtime love, @joshuakushner, in upstate New York yesterday evening. No word yet on honeymoon plans or, more interesting, the guest list. Kloss’ new sister-in-law, Ivanka Trump, did however share her congratulations when they couple became engaged in the summer. “So, so happy for you and Josh! I feel blessed to have you as a sister (!!!) Karlie and look forward to the happy memories we will create together as a family!” wrote Trump on Instagram. Tap the link in bio for everything we know so far. #wwdeye #rg
We are on the ground in Tokyo, a city known for its experimental style, shooting the best street style looks outside the shows. Tap the link in our bio for some serious trend inspiration from Tokyo Fashion Week. #wwdfashion
Photographed by @onilx