By  on January 12, 2018

UNILEVER: Love Beauty and Planet, ApotheCare Essentials

The Essentials: Unilever North America has spent the past few years filling gaps in its beauty portfolio with a series of acquisitions, but hitting shelves in January are two new personal-care brands of its own creation. Targeted at Millennial and Gen Z consumers, ApotheCare Essentials and Love Beauty and Planet were incubated in a similar fashion at the Anglo-Dutch consumer goods giant’s U.S. headquarters — by a small start-up style team in just under a year, overseen by vice president of hair care for North America, Piyush Jain.

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