CANNES, France — As in numerous local markets, newness remains a key growth driver in travel retail.
Among products and upcoming projects showcased at the TFWA exhibition were:
Beaute Prestige International: Product extensions for Jean Paul Gaultier’s Le Male line of beauty products for men, including a mascara and a self-tanner. Also under the Gaultier moniker will be limited editions of the designer’s women’s fragrance, Classique. One includes a perfume extract clad in a hand-tailored corset that reportedly takes 15 hours to concoct.
Clarins: Three fragrances are in the works, including one each for the Clarins and Thierry Mugler brands, plus a debut scent for Stella Cadente.
Cosmopolitan Cosmetics: Escada Rockin’ Rio, a limited-edition fashion fragrance, will be launched in February. A new Escada women’s fragrance is planned for the second half of 2005. Anna Sui Secret Wish is scheduled for a worldwide launch in May, and a men’s scent for Dunhill will come out in the first half of 2005.
Estée Lauder Cos.: While showing off the new Be Delicious initiative at a cocktail party here, the brand also unveiled the scent’s male counterpart, which will launch next year. And on the flanker front, in addition to its Lauder Pleasures Exotic scent, Clinique will bow Happy to Be, a new flanker for its Happy franchise, worldwide this spring. Lauder also will roll out a summer initiative for its Aramis Life brand.
Euroitalia: I Love Love, the new Moschino Cheap & Chic scent targeting women ages 25 to 35, will be out for Valentine’s Day in Europe and in the U.S. later.
Guerlain: In 2005, Guerlain will focus heavily on color cosmetics and plans to unveil a 30 stockkeeping-unit lipstick line, Kiss Kiss, worldwide next September. A new travel retail scent, Love Is All, is expected for February, and an eau de toilette for L’Instant de Guerlain is planned, among other projects.
Inter Parfums: A Lanvin men’s fragrance is set to launch by yearend 2005, with a women’s scent set to roll out six months later, and a Celine masterbrand is scheduled for spring, said Philippe Benacin, ceo of Inter Parfums S.A.
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Lancaster: Miami Glow, the new Jennifer Lopez fragrance, will bow this spring, and a new initiative for JLo could come by yearend 2005. A Jil Sander Sport masterbrand and a men’s Joop fragrance will come in late spring, as will summer fragrances for Davidoff Cool Water, Cool Water Woman and Cool Water Deep. Vivenne Westwood’s Anglomania, which bowed in the U.K. two weeks ago, will roll out worldwide in the spring.
L’Oréal: A new Cacharel women’s scent and possibly a new women’s scent for Lancôme are being planned for next year.
Loewe: Perfumes Loewe’s biggest initiative for 2005 is its Solo Loewe men’s scent. Inspired by the “harmony of extremes,” it is now rolling out to stores in Spain and Portugal. Some markets in the Middle East are set to get the fragrance by yearend, and a further rollout is expected in the first half of next year.
Procter & Gamble Prestige Beauté: Christopher West, global brand manager for Yohji Yamamoto Parfums, a division of Procter & Gamble Prestige Beauté, showed a men’s counterpart to the designer’s recently launched signature women’s scent. “Yohji wanted everything to be about the delight of discovery,” said West. To wit, designer Henry de Monclin created a bottle that appears to be rectangular from the front but that is actually curved.
Puig: In addition to showcasing its already popular Prada scent, the firm showed buyers 212 Sexy, a Carolina Herrera initiative that will launch in the U.S. in April and later in travel retail.
Unilever Cosmetics International: The firm is gearing up to launch its next Chloé fragrance next year and a Vera Wang initiative is said to be in the pipeline. It could be launched next year.
Marc Rosen held a Chinese-themed reception Wednesday evening at the Hotel Carlton to announce the international launch of his fragrance, Shanghai, including a debut in China Nov. 15.
Versace: Giver Profumi managing director Ferdinando Silva Coronel threw a gala for its latest women’s scent, Versace Crystal Noir, on Tuesday night. Silva Coronel said the scent already is reporting strong sales, mostly in London.
Riviera Concepts: The firm showed off its Hummer fragrance, which already is reporting strong sales in U.S. department stores, said Adrian Ellis, company president.
Ferragamo Parfums: Luciano Bertinelli, managing director of fragrances at Salvatore Ferragamo, shared Incanto Dream, an offshoot of its Incanto franchise, which is set to bow in February. The scent targets Asian consumers and features a tweaked Incanto bottle and juices. He also said a men’s version of its Emanuel Ungaro Apparition scent is set to bow in 2005.