As the prestige hair category continues to boom — up 23 percent for the 12-month period ended in January, to $724.2 million according to the NPD Group — brands are churning out product launches to keep customers interested.
Living Proof Color Care
Living Proof is making its first venture into color care with the launch of four stockkeeping units — a Color Care Shampoo, $29, Conditioner, $29, and two shades of Color Care Whipped Glazes, $29 (a lighter purple for blondes, and one for darker hair tones). The system is meant specifically to keep color from fading while targeting hair health. The line launches on Living Proof’s web site on March 19, and is expected to hit Sephora, Ulta Beauty and salon shelves in mid-April.
Oribe Moisture & Control
Oribe is making its first official venture into tightly coiled hair with its Moisture & Control line. The brand brought in Stacey Ciceron, a textured hair educator and consultant to create Styling Butter Curl Enhancing Crème, $46, Priming Lotion Leave-In Conditioning Detangler, $38, Curl Gelée for Shine & Definition, $44, Moisture & Control Deep Treatment Masque, $63. The products will be sold on the brand’s web site, as well as at Neiman Marcus, Bluemercury, Space NK, Net-a-porter and other retailers starting in April.
Aveda’s Rinseless Refresh Micellar Hair & Scalp Refresher
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Aveda is launching a dry-shampoo alternative for the curly haired community. The brand’s vegan Rinseless Refresh Micellar Hair & Scalp Refresher, $31, is meant to be spritzed on dry hair to refresh natural texture and cleanse the scalp. The product will launch March 31 at Aveda salons, spas, stores and online.
Phyto Moisturizing Care Gel
A freshly designed Phyto — the brand has relaunched with new packaging and some new formulations — launched Moisturizing Care Gel, a totally new stockkeeping unit, in early March. The product features Hydra-Care technology, which aims to hydrate the hair and lock moisture in. Moisturizing Care Gel, $26, is available through the brand online and at Ulta Beauty.
Gisou Honey-Infused Hair Wash & Conditioner
In early March, the brand started by influencer Negin Mirsalehi debuted its Honey-Infused Hair Wash and Conditioner, $36, and $33, respectively. Both products contain the brand’s key ingredient, honey derived from the Mirsalehi bee garden. The products are sold on Gisou’s web site.
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