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NEW YORK — Paris Hilton, the media’s favorite bad girl, just can’t stay out of the spotlight. Having starred in her own reality TV show and that infamous video, the hotel heiress is stepping into the world of fashion and beauty with...

NEW YORK — Paris Hilton, the media’s favorite bad girl, just can’t stay out of the spotlight. Having starred in her own reality TV show and that infamous video, the hotel heiress is stepping into the world of fashion and beauty with a vengeance. No sooner had she launched a signature jewelry line on Amazon.com than she was talking of visions of a fashion empire, including jeans, sweatsuits, shoes and color cosmetics. In the meantime, she also found time to produce her own fragrance, pictured here and called — inevitably — Paris Hilton. For more, see “Parlux Rides the Paris Mania.”

This story first appeared in the September 3, 2004 issue of WWD. Subscribe Today.