Linda Wells is out at Revlon.
Wells, the founder of beauty magazine Allure, is no longer in her role as chief creative officer at Revlon Inc., WWD has confirmed. She will be working with Revlon in a consulting capacity going forward as the founder of Flesh, Revlon’s first incubated brand.
“I’m fully focused on Flesh, pouring my energy into new creative concepts for 2019, 2020 and beyond. We have big, bright plans for the brand and look forward to unveiling them,” Wells said in a statement.
Wells joined Revlon in 2017 in the midst of then-chief executive officer Fabian Garcia’s turnaround efforts. Garcia exited Revlon in early 2018, and midway through the year, Debbie Perelman was named ceo.
During her time at Revlon, Wells launched Flesh, an inclusive prestige makeup brand sold exclusively at Ulta Beauty. The line has 40 shades of foundation, plus lip and eye products with names like “her exhalation,” “disco nap” and “moist.”
“We are very proud and grateful for all that Linda has and will continue to accomplish working with Revlon. We will continue to rely upon her knowledge of the industry and deep experience and relationships to help drive success at Flesh as well as other key initiatives,” said Revlon spokeswoman Michelle Adams in a statement.
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