L’Oréal Professionnel USA said today it has promoted Lisa Morris from vice president of marketing to general manager. She will succeed John Costanza in the role.

Morris was named vice president of marketing in 2015, after joining L’Oréal Professionnel in 2014 to manage the brand’s East Coast business. During Morris’s tenure as vice president, L’Oréal Professionnel brought in Johnny Ramirez and Anh Co Tran, owners of Los Angeles-based Ramirez Tran Salon, as brand ambassadors.

Prior to joining L’Oréal Professionnel, Morris was the category head for Matrix hair care and styling. She has been with L’Oréal USA for 18 years, starting with a post at Maybelline.