The Spark Seduction ad featuring Kim Cattrall.

Kim Cattrall, best known for her vixen role in “Sex and the City,” has signed a deal with Liz Claiborne Cosmetics to be the face of Spark Seduction.

NEW YORK — TV’s sexiest p.r. maven is turning her attention to a new beauty project.

Kim Cattrall, perhaps best known for her role as p.r. whiz — and femme fatale — Samantha Jones on HBO’s “Sex and the City,” has signed a deal with Liz Claiborne Cosmetics to be the face of its new scent masterbrand, Spark Seduction, which will be launched this fall. Spark Seduction joins the two original Spark scents and their ancillaries, which Claiborne launched in fall 2003.

“The tag line in our advertising featuring Kim describes her as an actress, a producer and a seductress,” said Art Spiro, president of Liz Claiborne Cosmetics. “She’s all those things, and more. We were looking for someone who personified the seductive qualities of this fragrance and its launch. No one could be better than Kim for that role.”

Added David Hirschler, vice president of marketing for Liz Claiborne Cosmetics, “Both men and women view Kim as being seductive, which made her ideal for this role.” Hirschler added that he and Spiro expect Spark Seduction to be “a strong pillar” for the company, given “Kim’s participation, as well as the power of the scents and their packaging.”

The print campaign, featuring Cattrall in a slinky silver gown reclining on a pile of pillows with a come-hither expression on her face, has been shot by Sante D’Orazio. It will begin appearing in November fashion, beauty and lifestyle magazines, including Glamour, Allure, Self and GQ. The scent will begin rolling out in mid-October.

In addition to her role in Claiborne’s ads for Spark Seduction, Cattrall is filming a new movie, “Ice Princess,” expected to be released in 2005.

Neither of the executives would comment on the terms of Cattrall’s contract, including its length or how much the actress is being paid. Industry sources estimated, however, that Cattrall had signed on for at least a year and is likely earning about $1 million for the gig.

Claiborne returned to the perfumers responsible for the original Spark scents — Firmenich’s Harry Fremont for the men’s, and Firmenich’s Jean-Claude DeVille for the women’s — to concoct the Spark Seduction juices. The men’s scent is a cool aromatic with accords of white pepper, cardamom and grapefruit, layered with a woody base of silver birch, vetiver, patchouli and musk. The women’s scent, a lush floral, has top notes of clementine, guava and hydrangea; middle notes of magnolia, passion flower and tuberose, and a drydown of frangipani, apricot skin and musk.

This story first appeared in the September 24, 2004 issue of WWD. Subscribe Today.

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The Spark Seduction line will include a 3.4-oz. women’s eau de parfum spray, $52; a 3.4-oz. men’s cologne spray, $52; a 6.7-oz. women’s body lotion, $30, and a 2.6-oz. men’s deodorant, $14. As well, gifts-with-purchase and holiday gift sets are planned. All will be available in Claiborne’s full U.S. department store distribution, currently about 2,200 doors.

None of the executives would comment on projected sales or advertising spending, although industry sources estimated Claiborne is hoping for sales of $30 million at retail in the duo’s first year, with at least $5 million to be spent on advertising and promotion.

Cattrall is the latest in a flood of celebrities entering the prestige beauty market over the last year, either as faces or as creators.

— Julie Naughton

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