By  on December 4, 2017

With knowledge gleaned from its year-old experiential boutique in New York City’s Flatiron District, L’Occitane has now redesigned its Canadian flagship. One of the company’s largest doors, the 1,600-square-foot store in the Yorkdale Shopping Centre takes the digital experience to new levels.

The goal, according to Paul Blackburn, North American vice president of concept design, construction and merchandising, is to transport visitors to Provence.

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