NEW YORK — Technology lies at the center of L’Occitane en Provence’s new retail concept, outfitted with digital gifting stations and a smart beauty fitting room to fuel a connected shopping experience.
“It’s technology without losing the human connection,” said Christina Polychroni, chief marketing officer at L’Occitane, during a tour of the brand’s recently renovated U.S. flagship on Fifth Avenue in the Flatiron District here. The 40-year-old brand quietly reopened the doors to the 2,000-square-foot store two weeks ago and will see an official unveiling on Dec. 14.
Tyler The Creator and Kendall Jenner were just some of celebs that attended the opening of photographer Renell Medrano’s debut solo show, Pampara on Monday night in London. “Pampara is me going back to my Dominican roots and exploring that in-depth for the first time; my adult self returning to the culture and community I was surrounded by growing up. I wanted to pay homage to the loving energy and beauty of the Dominican way of life and let it shine for the world to see,” Medrano told WWD.
More on the exhibit and party on WWD.com
Report: Bryan Tan and Phoebe Master
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