By  on December 12, 2016

NEW YORK — Technology lies at the center of L’Occitane en Provence’s new retail concept, outfitted with digital gifting stations and a smart beauty fitting room to fuel a connected shopping experience.

“It’s technology without losing the human connection,” said Christina Polychroni, chief marketing officer at L’Occitane, during a tour of the brand’s recently renovated U.S. flagship on Fifth Avenue in the Flatiron District here. The 40-year-old brand quietly reopened the doors to the 2,000-square-foot store two weeks ago and will see an official unveiling on Dec. 14.

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