For more than 30 years, L’Occitane and its charitable arm, the L’Occitane Foundation, have embarked on initiatives with global benefits. Now the company is partnering with Marie Claire for La Flamme Marie Claire, a verbena scented candle with 100 percent of proceeds benefiting three charities aimed at educating and empowering women.
“The partnership began in 2015 in France when we realized that L’Occitane and Marie Claire share a mission to educate, inspire and engage women around the world,” said Christina Polychroni, chief marketing officer at L’Occitane U.S. “Philanthropy is an important part of L’Occitane’s DNA and that of Marie Claire readers.
Sales from the candle will benefit three global charities: She’s the First; Entrepreneurs du Monde, and Toutes à l’École. She’s the First provides scholarships globally to girls from low-income families; Entrepreneurs du Monde offers resources to women in developing countries trying to establish their own businesses, and Toutes a l’École gives underprivileged young girls in Cambodia access to a high level education.
“Each L’Occitane charitable initiative is unique and always ties back to at least one of the brand’s philanthropic pillars,” Polychroni continued, naming women’s leadership as a cause important to the company.
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This is the first time that La Flamme Marie Claire will be introduced in the U.S., but L’Occitane’s European subsidiaries have previously participated in the partnership. Since 2010, more than 500,000 candles were sold internationally, raising $1.5 million for various global charities.
“The charities will use the funding differently to impact the lives of young women,” she said. “We hope that our customers will take to this launch as they have others, with enthusiasm and an appreciation for beauty products that are effective, enjoyable and help others.”
La Flamme Marie Claire retails for $10 and will be available at L’Occitane stores and online starting April 12.