The brand has won the award for its commitment to zero-waste formulations and packaging. Loli Beauty upcycles its ingredients and uses a 100 percent waterless formulation process to create its products.
“It’s truly amazing to be recognized by the Shorty Social Good Awards so early in our launch,” said Tina Hedges, founder of Loli Beauty. “As always is the case in the early stages of a start-up, it’s critical to align with partners and collaborators like Attn:, who produced our award-winning content, and with Made Safe, who certified our products.”
In addition to Loli Beauty, Paula’s Choice was awarded for its “The Good Fight” video campaign series where celebrities and activists shared their stories of adversity, and Dove was awarded for its Men+Care Father’s Day campaign supporting paid paternity leave.
Hedges, an industry veteran who previously worked at L’Oréal and The Estée Lauder Cos. Inc., launched Loli Beauty in March as a direct-to-consumer brand offering skin- and hair-care products that consumers could blend themselves to give them more customizable offerings. The brand is now part of Barneys New York’s indie beauty pop-up at its Madison Avenue location.