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LookBooker to Launch New iOS App

Online beauty booking site Lookbooker will unveil its first iOS app on Oct.15. The free app will feature a variety of user-friendly capabilities designed with consumers and salon owners in mind.

Online beauty booking site LookBooker will unveil its first iOS app on Oct.15.

The free app will feature a variety of user-friendly capabilities designed with consumers and salon owners in mind. The app will allow users to discover and book salon and spa locations by services offered, geo-location and appointment availability. Comparison shopping is made easy with each vetted salon, spa and barbershop profile including products carried, ambience, prices, opening times, location and reviews: Users receive appointment reminders and a calendar hold for each booking. When at the salon or spa, the app allows users to checkout on the app (tip included) as well as rebook their next appointment, and users can share appointment details on social media and build wish lists by salon or by service.

“Consumers are accustomed to apps, like OpenTable and Uber, that are ever-evolving, one-stop solutions,” says Giorgia Rossi, LookBooker cofounder. “Our smartphones play an integral part in managing the “life-admin” tasks in our lives. It’s time for beauty and wellness bookings to be just as easy.”

Rossi pointed out that with 10,000 salons in Manhattan and more than 1.3 million salons in the U.S., LookBooker “is poised to disrupt a $53 billion market that has traditionally been hesitant to utilize technology in ways that other industries have quickly adopted. The mobile app offers an innovative, business-building [business-to-consumer] solution for a marketplace that has been beleaguered by discount sites.”

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LookBooker debuted in New York in December 2014 as the brainchild of two former McKinsey & Co. analysts, Rossi and Renee Robbie. The company also provides a back-end system for salons to implement and then utilize sales-supporting analytics. LookBooker recently announced a co-partnership with siblings Eden and Elan Sassoon, the family of the late, hair industry luminary Vidal Sassoon. The team has a multicity U.S. expansion in development for 2016.