PARIS — L’Oréal is among companies exhibiting at the Grand Palais’ Solutions Cop21 forum here to raise awareness of sustainable development.
The world’s largest beauty maker’s 1,110-square-foot stand is replete with informational and interactive stations. Visitors can take a quiz of 30 questions about climate change to find out how knowledgeable they are on the subject, for instance. There are also explanations on the way L’Oréal has reduced water use, and it’s possible to learn about which natural ingredients the company uses in product formulations and why.
“We want to show people the road of progress,” said Alexandra Palt, director of corporate social responsibility and sustainability at L’Oréal.
Two years ago, the company began its Sharing Beauty With All program, which aims for all of the group’s products to offer environmental or social benefits by 2020.
This includes L’Oréal’s commitment to reducing carbon dioxide emissions from its production by 60 percent by 2020 against a 2005 baseline, as reported. Between 2005 and 2015, the company had already cut back by half such output from its operations, despite a 22 percent increase of production in the same timeframe.
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The group has instigated an “insetting” strategy, whereby it aims to compensate carbon emissions within its own supply chain rather than through the more traditional “offsetting,” which involves the purchase of carbon credits externally.
By the end of 2014, L’Oréal decreased its water consumption per finished product unit by 36 percent, and 54,000 people have had access to work through the company’s inclusive business models, including responsible purchasing programs.
Palt said L’Oréal keeps raising the bar higher.
“This is an ongoing process of transformation, which encourages us to go further every day,” she explained. “We will always continue to fix new goals, new ambitions.”
COP21 Solutions, which runs through Dec. 10, is an offshoot of the COP21 annual Conference of Parties climate meeting that is taking place in and around Paris until Dec. 11.