By  on June 13, 2017

PARIS — In order to give greater transparency into candidates and employees’ digital marketing skill sets, as digital marketing roles have doubled in demand since 2014, L’Oréal and educational company General Assembly said Tuesday they have introduced a test called Digital Marketing Level 1 (or DM1).

“DM1 assesses six key areas of digital marketing: digital advertising, engagement marketing, content marketing, mobile marketing, social media and multichannel marketing,” the groups explained in a statement. “The 45-minute online assessment tests foundational skills from setting objectives to optimizing campaigns, using questions based on real-world case studies.”

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