L’Oréal Makes First Technology Acquisition With ModiFace Deal

L’Oréal has made its first technology acquisition.

The beauty giant has acquired augmented reality and artificial intelligence business ModiFace as it launches into the next phase of its digital program. Phase one, according to chief digital officer Lubomira Rochet, was digitizing things like marketing and communications. Phase two is more about “creating the future of the beauty experience,” she said.