Hudson Yards just got a little more attractive.
After nearly 60 years in Midtown Manhattan, L’Oréal USA said today that its first employees have officially moved into the company’s new U.S. headquarters at 10 Hudson Yards. The company was also a trailblazer decades ago when it put down its stakes with other beauty giants in midtown Manhattan.
Over the next few months, 1,300 L’Oréal USA employees will occupy 10 floors of the building, spanning more than 400,000 square feet of the 1.8 million-square-foot Platinum LEED-designed Tower on Manhattan’s West Side. L’Oréal is Hudson Yards’ second tenant.
The majority of L’Oréal USA’s corporate functions and brand teams including Essie, Garnier, Lancôme, La Roche-Posay, L’Oréal Paris, Matrix, Maybelline, Redken and SkinCeuticals will be housed at the 10 Hudson Yards building, alongside the High Line. Approximately 150 employees, including creative teams from across L’Oréal USA’s brand portfolio and The Body Shop, recently relocated to the nearby Terminal Stores building, a revitalized West Chelsea warehouse complex that used to be home to a transfer station for the New York Central Railroad.
“Hudson Yards and Terminal Stores have a dynamic and creative energy that aligns with the culture we are building at L’Oréal USA,” said Frédéric Rozé, president and ceo at L’Oréal USA. “L’Oréal is a 107-year-old company with the heart of a start-up. These two locations represent the new entrepreneurial spirit of Manhattan, and the spaces we’ve created are a modern new home for L’Oréal USA that will inspire the future of our company.”
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Working with design firm Gensler, L’Oréal USA custom-designed the Hudson Yards office space with collaboration in mind. The layout features an open floor plan with floor-to-ceiling windows. Energy-efficient appliances, a vacuum waste collection system and a bio-digester in the cafeteria for food waste align with the company’s Sharing Beauty With All sustainability commitments. The building will provide fertile ground for the beauty company to develop new opportunities including connected cancer-preventing wearables, 3-D skin printing, facial mapping technology and digital marketing.
The office features an array of bespoke areas designed to fuel L’Oréal’s innovation engine, including an interactive virtual retail room for advanced retail planning, a technical salon and treatment room for product evaluation, and a learning center for employee trainings. An employee cafe and 4,000-square-foot terrace features indoor and outdoor seating areas with views of the Hudson River and downtown skyline, and includes a juice and coffee bar and a daily menu of healthy food options. Other employee amenities include a flagship company store, an employee nail salon, an on-site employee concierge, and a wellness suite with four mother’s rooms and two meditation rooms to support healthy minds and bodies.
“L’Oréal USA has been a fixture in New York City for more than half a century and is one of the most innovative global consumer brands, using science and technology to redefine beauty. This culture of creativity and forward-thinking will thrive in the iconic 10 Hudson Yards tower, and we are thrilled to have them as one of our inaugural tenants,” said Stephen M. Ross, chairman and founder of Related Companies in a statement. “Today is another milestone resulting from years of work and preparation for the development team, and we couldn’t be more excited for the L’Oréal USA team to enjoy this amazing space at Hudson Yards.”