PARIS — There’s a changing of the guard afoot at L’Oréal Paris.
After more than six years running the brand, Cyril Chapuy is poised to start in “a new and important position with the group,” a L’Oréal spokeswoman confirmed to WWD. Pierre-Emmanuel Angeloglou has been named his successor.
Chapuy became global president of L’Oréal Paris, the world’s largest beauty label, in 2010. He is credited with driving a host of technological offerings, marketing initiatives, tie-ins and product innovations.
Under Chapuy’s tenure, L’Oréal Paris — with estimated sales of nearly 6 billion euros, or $6.4 billion at current exchange — has greatly upped its digital ante, introducing simulator apps such as Makeup Genius. It further tapped into the Millennial zeitgeist by naming 15 digital influencers to spread the brand’s message for a year and also signing on a blogger as an ambassador, meant to serve as a bridge between classical advertising and the consumer.
L’Oréal Paris has continued to expand its lineup of faces that counts the likes of Julianne Moore, Naomi Watts and Blake Lively, by adding Susan Sarandon, among others.
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Earlier this year, L’Oréal Paris became an official Paris Fashion Week Sponsor in a partnership that involves nurturing young fashion talent. Dovetailing from that, the brand opened in September its first makeup boutique in the French capital, which it billed as a new concept designed to look like the backstage of a runway show. The shop shines a spotlight on newness, as well, with monthly exclusive limited-edition makeup collections, for instance.
Recent novelties on the product front for L’Oréal Paris include the trio of Pure-Clay mud masks, hybrid cleansers and treatments, for the mass market.
Angeloglou has for the past three years served as general manager of L’Oréal’s Consumer Products Division in North Asia, based in Shanghai, according to his LinkedIn profile. Prior to that, he spent four years overseeing that division in Brazil and two years as LaScad’s general manager in Paris. Angeloglou started at L’Oréal in 1996.
Chapuy joined L’Oréal Paris after having been global brand president of Maybelline New York for four years.
In other L’Oréal Paris-related news, as reported, Karen Fondu is retiring as president of the brand’s U.S. division at the end of this year.