By  on April 19, 2016

PARIS — L’Oréal Paris has created with YouTube’s support BeautyTUBE, billed as an online beauty academy that’s an incubator for rising talents in France, WWD has learned.

For its first edition, going live in June, 10 people were selected through YouTube for their personalities and viewpoints on beauty — comprising all product categories and style. Their number of followers did not play a role in the recruitment, neither did age nor gender (there are two males included), according to a L’Oréal Paris spokeswoman.

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