PARIS – L’Oréal said Monday that it has become a partner of the first Viva Technology Start Up Connect event, which runs here from June 30 to July 2.
It culls almost 5,000 start-ups, more than 100 large public and private companies, and investors.
L’Oréal called the event “the world’s biggest co-working space” and said that it connects “all the players from the global digital eco-system, fostering future partnerships between start-ups and major companies.”
The French beauty giant will have a space in the Hall of Tech, where it is to show its connected innovations such as L’Oréal Paris’ Makeup Genius application, L’Oréal Professionnel’s Style My Hair app and My UV Patch from La Roche-Posay.
Viva Technology Start Up Connect will take place at the Porte de Versailles exhibition center. The event’s other partners include Les Echos Group and Publicis.