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L’Oréal Recognized for Sustainable Water Management

The world’s largest beauty company was awarded a position on CDP’s Water A List.

PARIS – L’Oréal has been recognized by CDP for its actions and strategies for sustainable water management.

The nonprofit organization that evaluates the performance and transparency of companies’ climate change efforts awarded L’Oréal a position on its Water A List. The beauty giant is the sole French corporation to figure on the international list, culled after information provided by 607 large companies was independently measured against CDP’s scoring method, then ranked by the organization and its lead scoring partner, the South Pole Group.

CDP’s report, “Thirsty Business: Why Water is Vital to Climate Action,” was published on Tuesday.

“Water is a precious resource in danger, and it is our responsibility to act in favor of its sustainable management,” said Jean-Paul Agon, chairman and chief executive officer of L’Oréal.

As part of its sustainability commitment called Sharing Beauty With All, L’Oréal aims to reduce its water consumption for production by 60 percent by 2020 versus a baseline of 2005, using a ratio of liter versus finished product. At the end of last year, the company had reduced its plants and distribution centers’ water usage by 45 percent in the 2005-to-2015 period.

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“To achieve its commitment, L’Oréal teams are working on two fronts: to decrease water consumption, while developing innovative projects to reuse and recycle water at production sites,” the company stated.

In April, the beauty maker released results from its Sharing Beauty With All program in 2015, saying its effects were accelerating. The progress included 74 percent of the group’s products launched during the year having an improved environmental or social profile, versus 67 percent in 2014.

Numerous brands introduced products with formulations enabling a 97 percent to 99 percent level of biodegradability. These included Garnier Ultra Doux Mythical Olive body lotion and Kérastase Fusio-Dose Booster Discipline. Two-thirds of L’Oréal’s brands assessed their products’ environmental or social profile last year, while in 2014 the level stood at 22 percent.