PARIS — L’Oréal kicked off its sixth annual Citizen Day on Thursday.
The program involves the company’s employees from around the globe engaging in social outreach programs having to do with beauty, diversity, science and the environment.
“It is a day of sharing during which, together, we can have a positive impact on the world around us,” stated Jean-Paul Agon, chairman and chief executive officer of L’Oréal. “And it is an initiative that is always very motivating for the collaborators and very useful for communities.”
The French beauty giant first took part in 100 community projects in 2009, the year of its hundredth anniversary.
In France this year, more than 6,000 employees are active in the initiative through 186 projects with 162 associations, primarily in the Paris region.
On Thursday, almost half of L’Oréal’s staff in France will work on the ground with civic association Unis-Cité, a co-organizer of Citizen Day. Their focus is on lack of security and exclusion, handicap, the environment, employment and inter-generation solidarity.
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And for the first time this year in France L’Oréal is starting an “anti-gaspi” (or “anti-waste”) program. For it, 150 people are preparing meals using scraps and unsold produce — altogether 3.4 tons of fruits and vegetables — to give people in the Courtilles neighborhood of Asnières, France, a suburb of Paris.
Last year, 24,000 L’Oréal employees in 62 countries were involved in Citizen Day, when some 32,000 people benefited from the program.